Tuesday, November 22, 2016

New Sponsor Spotlight: SRAM!

We’re super excited to announce our next new sponsor: SRAM! SRAM was started in 1987 in Chicago and immediately started changing the cycling industry with the introduction of the Grip Shift method that many cyclists may be familiar with. Growing with the popularity of mountain biking in the 90s, they re-entered the road bike world with a bang in 2006 with their Force groupset, introducing yet a new way to shift: Doubletap.

Never satisfied SRAM pushed the Force further and developed the lightest road groupset: SRAM Red. Very recently, SRAM has showed that they’re still not done, releasing the first true wireless drivetrain, SRAM Red eTap, and with it, a new shifting system inspired by F1 race cars. With eTap, the rider hits the left shifter to shift up, and the right to shift down, and holds both to change what chainring their in.

SRAM has also helped to push forward and develop the 1x drive train. With its XX1 drivetrain, SRAM introduced the large range 10-42 cassette, bringing a huge cassette, designed entirely for a wide-range 1x system. This year, SRAM pushed it further with Eagle, a 1x12 drivetrain focused around a 10-50 cassette, giving incredible range without the hassles of a front derailleur.

While always changing how cyclists change gears, SRAM has slowly built up the rest of its cycling component portfolio. They make some of the best brakes with Avid. Under the Quarq name they make light but extremely accurate power meters. With Zipp, they make ultrafast carbon wheels, and various other carbon components all manufactured in America.

Since 2002 SRAM has been in charge of RockShox, and has been making some of the best mountain bike suspension available. This year, they’ve been super generous in donating one of their Pike RCT3 forks as a prize (valued at $1,030)!

Thank you for supporting the Sweep, SRAM!

Remember, online registration is open through December 1st. Sign up today!
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